The album included his debut single and definitive masterpiece, “Holla Holla,” which featured a one-of-a-kind flow backed by layers and layers of vocals that turned Ja’s voice into a massive presence. Ja’s growling voice and melody-heavy jams are synonymous with early 2000s pop-leaning NYC rap music, a run that started with 1999’s Venni Vetti Vecci. It’s a style often copied but never replicated. His howling delivery is as an iconic, essential voice in rap music. But while Ja’s raps are as varied as they come, his voice is always recognizable. Through his best songs, Ja Rule has proved a gangsta can be many things: A pimp, a boyfriend, a hustler, a family man, a community figure.
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